Why should we use a sitemap in SEO?

The sitemap contains all the URLs of the pages of your web resource, including metadata and other information useful to search robots.

Thus, you tell the search engine the following information:

• what pages are on the site;

• the priority of some URLs relative to others;

• what content was updated and when;

• the frequency with which you want to receive a crawl of the page content by a search robot.

 

As you understand, it is vital to maintain the relevance of the presentation of the site pages in the search engine index. This is especially important for large online stores, where a massive number of pages, because without such a site map, indexing can take a very long time.

Also, search robots can find out about your changes with a considerable delay, and this is extremely important if you changed metadata or other vital data. At the same time, some product cards may not be indexed at all, and this will negatively affect the result.

In a nutshell, the site map will allow you to speed up the process of indexing your site significantly.

By: Bandana Srivastava

[ Make My Business Consultants]

✍🏽 Note:- Please don't hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽 promotion.mmb@gmail.com. Our team is currently operating from home, but we are all working hard to ensure we maintain our clients' digital presence throughout the coming months.

FB:- www.facebook.com/mmbconsultants

Insta:- https://www.instagram.com/makemybusiness/ 

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For more information, get in touch with us @ 8127905132 / 6386355895

How can I increase the traffic on my website?

 There are a lot of relevant answers are given below. After that, I am also writing a new solution to this question.

You can build your traffic in two different ways. One of those is improving your Search Engine Optimization (SEO), and the other is Digital Marketing. Here I am giving you a short depiction of SEO and Digital Marketing.

The first way to increase traffic to your website 

SEO: Search engine optimization is the way toward becoming the quality and amount of site traffic by increasing the visibility of a website or a web page to clients of a web search engine. Search engine optimization alludes to the improvement of unpaid results and excludes direct traffic and the purchase of paid situation.

Top 5 ways about SEO those you should follow

1. Improve Your On-Page SEO

You can improve your on-page SEO through keyword research and the perfect optimization to your site content. Google's algorithm factors in all these ranking criteria before it decides how to rank your content. 

To make it simpler on yourself to optimize on-page SEO, consider installing plugins like Yoast SEO and use Ahrefs or HubSpot's SEO instruments.

2. Research New Keywords

Keyword research isn't about finding one high volume keyword and ranking for that single keyword alone.

It's about coming up with a keyword strategy with a variety of terms that are relevant to your product and industry.

3. Optimize Your Content With Long-Tail Keywords

Try not to go with the most famous parent keywords in your industry. For instance, don't utilize "business thoughts" – because this is a high level-keywords that is highly competitive, and it would be difficult for another site to rank for it.

4. Build On Competitor Keywords

It would help if you considered looking into your competitors' content and keyword strategies in case you're out of thoughts. Features like Ahrefs' "Content Gap" analysis can help you identify the keywords your competitors are ranking for, but you aren't.

5. Make A Few Good Guest Posts Each Month

Link-building, or to be more exact, a website's backlink profile is one of Google's ranking factors and a great way to boost your website traffic. The links that lead to your site are called backlinks. 

Backlinks show search engines that your content is picking up industry acknowledgement and that it provides some benefit to the two clients and sites

The second way to increase traffic to your website

Digital Marketing: Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

1. Social Media Marketing Social media marketing is the use of social media platforms to connect with your crowd to build your brand, increment deals, and drive site traffic. This includes publishing great content on your social media profiles, listening to and connecting with your followers, analyzing your results, and running social media promotions.
2. Content Marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to: Attract attention and generate leads. Expand their customer base.
3. Social Video Marketing Social video marketing is a part of a coordinated promoting interchanges plan designed to increase audience engagement through social activity around a given video. So it is essential to increase traffic to your site.
4. Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
5. Youtube Marketing Not only is your crowd on YouTube, however as the internet's second-biggest search engine, but YouTube can also help improve your SEO and generally brand presence. YouTube permits marketers to introduce unique content that is simple for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.

One thing that should be remembered that ranking does not come overnight. It needs time for ranking up your website.

‘BY:  Bandana Srivastava’

✍🏽 Note:- Please don't hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients' digital presence throughout the coming months.

FB:- www.facebook.com/mmbconsultants
Insta:- https://www.instagram.com/makemybusiness/
Linkedin:- http://bit.ly/2XQxXcg

For more information, get in touch with us @ 8127905132 / 6386355895

What is Google Penalty in SEO?

A Google penalty is a negative effect on a site's search ranking when webmasters engage in practices contrary to their directives. Penalty charges can be viewed because of google search algorithm updates or manual surveys. The penalty may emerge because of different black hat SEO techniques.

Removing Google penalties isn't in every case, simple. It is essential to realize that there are two kinds of sentences: manual and algorithmic. A Google employee forces manual penalties. Frequently they happen when your website does something against Google's terms of service. 

Google's penalties fluctuate from site to site and shift depending on the seriousness of the infringement. If you receive one, you will need to take action and submit a request for reconsideration to return to the goodwill of the search engine.

Note that lost traffic brought about by an algorithm update isn't equivalent to a penalty. However, for site owners suffering from significant impacts on organic traffic, the word penalty looks good. 

The fundamental contrast between an algorithmic devaluation and a penalty is that the sentence requires a request for reconsideration. Getting back from an algorithmic update doesn't need any correspondence with a website admin.

By: Bandana Srivastava

[ Make My Business Consultants]

✍🏽 Note:- Please don't hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽 promotion.mmb@gmail.com. Our team is currently operating from home, but we are all working hard to ensure we maintain our clients' digital presence throughout the coming months.

FB:- www.facebook.com/mmbconsultants

Insta:- https://www.instagram.com/makemybusiness/ 

Linkedin :- http://bit.ly/2XQxXcg

For more information, get in touch with us @ 8127905132 / 6386355895