ELEVATE YOUR DIGITAL MARKETING STRATEGY DURING COVID-19 CRISIS I MMB CONSULTANTS

The COVID-19  pandemic caused lot of trouble all over the world and its cascading effects continue to prevail. It has given us an opportunity to re-define and re-strategize several aspects of everyday life entertainment, traveling, education, etc. Many organizations are struggling to adopt work from home to carry on with business as usual. It is very important for businesses to redefine their marketing strategy.

Many companies realized the importance of digital marketing and need for digital transformation is as crucial as ever and an unavoidable part of their business plan. As many organizations are probing into their business continuity plans, a shift in the way organizations manages their operations is expected. Even organizations that have always traditional marketing systems are realizing the power of digital marketing and those that are already pro-digital are finding better strategies to apply during COVID-19 pandemic. Digital marketing is a long-term strategy that can help your business even after coronavirus shutdown is over.

 

STRATEGIES TO BE ADAPTED:

 

 

(1) Understanding Change in customer behavior – Find out what your customers are thinking and feeling now and what they actually want from you now. You can do research on customer buying behavior during COVID-19 pandemic, by asking several queries like what items they are giving preference while shopping, about their quarantine life etc. and through those answers, identify opportunities to meet the needs of customers. You can connect to them n social media and observe their activities online.

(2) Making good Customer relations on Social media – With increase in social media users’ business should connect with audience, make connections with their customers as well as find new customers on highest used social media apps like Facebook, Instagram, LinkedIn, Twitter WhatsApp. It is most cost-effective and convenient method any really effective. Faster than ever customers are able to provide feed-back they feel like connecting with you personally.

(3) Reaching out to audience and respond promptly – Every individual is worried about the spread of virus and safety concerns; it is very important for businesses to make your audience aware about measures you are taking for their safety. Release a statement that your business is back to normal working conditions and responding quickly to their queries is very important.

(4) Social media posts - To spread awareness and reach maximum number of people social media is best platform for you. More people are than ever going online and using social media to connect with outside world. Posting pictures of social distancing and precautionary measures been taken with relevant content on regular basis. Regular posting of content makes your brand visible and help to update customers regularly. Digital campaigns like #Safehandchallenge #Namastekaro towards social distancing, such campaigns could be very effective.

(5) Blogging- If you want new customers and keep current customers engaged, blogging is a great inexpensive marketing tactic. New relevant and informative content attracts more customers also they are easy to share. People are more likely to share quality blog post on social media which helps in attracting wider audience. For creating awareness and sharing social distancing and safety measures taken by your company through blog is effective way. However, in blogging content should be very good.

(6) Grow Your Presence through Paid Advertising-With more people working at home and staying digital, it’s a great opportunity for businesses to take advantage of PPC advertising to connect with customer at a fraction of the cost during normal business hours. On average, cost-per-clicks have decreased by 6 percent in the last few weeks. And it will only continue to decrease in the coming weeks, reducing the amount of money an advertiser pays a publisher for every ad click. 

(7) Consider offering local delivery or internet options- People are avoiding visiting stores, rush areas and market place. Try to make your products available from offline to online for providing better customer services. People are following social distancing and in this new normal, it is a great opportunity for your business to shift online.

(8) Focus on CSR activities- In view of coronavirus spread many people are facing problems like laborers, healthcare workers, poor and needy people. Brands should invest in CSR activities and take this an opportunity to look inward and be as resourceful as possible like distributing food to needy people, distributing masks, sanitizers ,etc. CSR activities helps customers to get emotionally attached to your brand and you could aware your customers about your work. People look towards CSR initiatives by the company on social media and news.
Making best use of social media platforms at the time of crises because of increase in usage of social media apps, as social media plays a important role in every digital marketing strategy ,to connect with your customers, for providing information, for understanding customer behavior, for making your brand visible as well to share relevant posts and content. For the companies who were using traditional advertising they need to build their social media presence.

                                                BY: SRISHTI RATHORE

✍🏽 Note :- Please don’t hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients’ digital presence throughout the coming months.

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