How to do Local SEO for Salons | MMB Consultants

 

Case Study for Salon

 Category: Beauty salon/ parlour

The Client:

Our Business Client of Salon is one of the famous Salon and Sap in Ashiana Lucknow: Best Beauty parlor in the Lucknow that is consistently ranked as such by various publications.

With more than ten employees, the Salon providing top-quality services Like Party makeup, Bridal makeup, Hair Spa, Body Spa, HD makeup, Nail Extension to its customers. In 2019, this Salon engaged Make My Business Consultants LLP increase their presence and ranking on search engines.

The Challenges on Project:

The Salon wanted a prominent presence on search engines and wanted to be ranked on local searches and SERP for a variety of services. The client was concerned that they were losing their online presence because they weren’t visible in search engine results for specific areas of expertise. How could they use SEO tactics as competitive advantages?

The Solution:

Make My BusinessConsultants LLP successfully created and implemented a search engine optimization plan for the Salon’s main & affiliated websites that both increased traffic for the Salon. Make My Business also optimized search terms for the Beauty Salon’s comprehensively researched and monitored the online presence of others in the Beauty, Parlour industry to determine how their client was performing in comparison.

 

 

SEO: Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Use of some keywords (phrases in your web content that makes it possible for people to find your site via search engines).

Why SEO is vital for Beauty Salon??

We know, the old way of doing things has not worked for some time. And now we are using digital, we look new makeup, Hair spa, body care from our mobile device, 55% searches won’t go past the first three organic results, and so if you are not investing in SEO, you are giving away clicks to the competition. As per my suggestion SEO is a must for your Brand.

For Beauty Salon, we are doing keywords research as per Salon’s specialty.

 

We are working on 5 Keywords for this Salon

 

•       Best Salon and spa in Ashiana Lucknow

•        Beauty Salon in Ashiana Lucknow

•       Beauty Parlour in Ashiana Lucknow

•       Best Salon in Ashiana Lucknow

•       Makeup Artist in Lucknow

 

What we are doing to get your Beauty salon website to the top of Google’s search result??

There’s a reason certain things make it to the top of Google’s search result. We are working on Google’s algorithms.

There are more than 200 actual ranking factors that go into the algorithm, in general:

 

•       Website Need to Fast, Secure & Mobile friendly

•       The website needs to be the best content according to salon services

•       Need to pick right keywords 

•       The website needs to be on-page SEO (Title, Schema, Description) 

•       It would be best if you optimized videos 

•       The website needs right off-page SEO 

•       Google my business need to be 100% filled out

 

.

 

The checklist for getting into the Google Rank

There are two main aspects of optimizing for any website for SEO:

 •       Preparing your Google My Business page

 •       You are optimizing your website for a local SEO (including local link-building).

 

I.    Preparing your Google My Business page

 

•       Create Google my business page

 •       Verify the Address of your Salon location

 •       Optimize your business listing

 

Once the business is registered and verified, need to fill in the information about your Beauty Salon

In Google my business listing, we need to fill the following fields:

 •       Business Name

 •       Category

 •       NAP (Name, Address, Phone number) data

 •       Pictures

 •       Reviews

 •       Business Citation

 

Citations are a source of backlinks and are a local search ranking factors

 

Conclusion:

Currently, Make My Business handles all search engine optimization strategy and execution for the Salons. They continually monitor the performance of keywords and adjust to affect search results and to ensure continued return on investments. Here we are sharing last days Map Reports:

 

Results of Google My Business Listing for Beauty Salon

 

Performance in 28 days

Total Searches last  28 days - 1255

 

Total Views in One Month 1.64k

 

Total Customer Action in One Month: 21

 

By: Bandana Srivastava

[ Make My Business Consultants ]

 

 

✍🏽 Note:- Please don’t hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at

💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients’ digital presence throughout the coming months.

 

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