ELEVATE YOUR DIGITAL MARKETING STRATEGY DURING COVID-19 CRISIS I MMB CONSULTANTS

The COVID-19  pandemic caused lot of trouble all over the world and its cascading effects continue to prevail. It has given us an opportunity to re-define and re-strategize several aspects of everyday life entertainment, traveling, education, etc. Many organizations are struggling to adopt work from home to carry on with business as usual. It is very important for businesses to redefine their marketing strategy.

Many companies realized the importance of digital marketing and need for digital transformation is as crucial as ever and an unavoidable part of their business plan. As many organizations are probing into their business continuity plans, a shift in the way organizations manages their operations is expected. Even organizations that have always traditional marketing systems are realizing the power of digital marketing and those that are already pro-digital are finding better strategies to apply during COVID-19 pandemic. Digital marketing is a long-term strategy that can help your business even after coronavirus shutdown is over.

 

STRATEGIES TO BE ADAPTED:

 

 

(1) Understanding Change in customer behavior – Find out what your customers are thinking and feeling now and what they actually want from you now. You can do research on customer buying behavior during COVID-19 pandemic, by asking several queries like what items they are giving preference while shopping, about their quarantine life etc. and through those answers, identify opportunities to meet the needs of customers. You can connect to them n social media and observe their activities online.

(2) Making good Customer relations on Social media – With increase in social media users’ business should connect with audience, make connections with their customers as well as find new customers on highest used social media apps like Facebook, Instagram, LinkedIn, Twitter WhatsApp. It is most cost-effective and convenient method any really effective. Faster than ever customers are able to provide feed-back they feel like connecting with you personally.

(3) Reaching out to audience and respond promptly – Every individual is worried about the spread of virus and safety concerns; it is very important for businesses to make your audience aware about measures you are taking for their safety. Release a statement that your business is back to normal working conditions and responding quickly to their queries is very important.

(4) Social media posts - To spread awareness and reach maximum number of people social media is best platform for you. More people are than ever going online and using social media to connect with outside world. Posting pictures of social distancing and precautionary measures been taken with relevant content on regular basis. Regular posting of content makes your brand visible and help to update customers regularly. Digital campaigns like #Safehandchallenge #Namastekaro towards social distancing, such campaigns could be very effective.

(5) Blogging- If you want new customers and keep current customers engaged, blogging is a great inexpensive marketing tactic. New relevant and informative content attracts more customers also they are easy to share. People are more likely to share quality blog post on social media which helps in attracting wider audience. For creating awareness and sharing social distancing and safety measures taken by your company through blog is effective way. However, in blogging content should be very good.

(6) Grow Your Presence through Paid Advertising-With more people working at home and staying digital, it’s a great opportunity for businesses to take advantage of PPC advertising to connect with customer at a fraction of the cost during normal business hours. On average, cost-per-clicks have decreased by 6 percent in the last few weeks. And it will only continue to decrease in the coming weeks, reducing the amount of money an advertiser pays a publisher for every ad click. 

(7) Consider offering local delivery or internet options- People are avoiding visiting stores, rush areas and market place. Try to make your products available from offline to online for providing better customer services. People are following social distancing and in this new normal, it is a great opportunity for your business to shift online.

(8) Focus on CSR activities- In view of coronavirus spread many people are facing problems like laborers, healthcare workers, poor and needy people. Brands should invest in CSR activities and take this an opportunity to look inward and be as resourceful as possible like distributing food to needy people, distributing masks, sanitizers ,etc. CSR activities helps customers to get emotionally attached to your brand and you could aware your customers about your work. People look towards CSR initiatives by the company on social media and news.
Making best use of social media platforms at the time of crises because of increase in usage of social media apps, as social media plays a important role in every digital marketing strategy ,to connect with your customers, for providing information, for understanding customer behavior, for making your brand visible as well to share relevant posts and content. For the companies who were using traditional advertising they need to build their social media presence.

                                                BY: SRISHTI RATHORE

✍🏽 Note :- Please don’t hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients’ digital presence throughout the coming months.

FB:- www.facebook.com/mmbconsultants
Insta:- https://www.instagram.com/makemybusiness/
Linkedin :- http://bit.ly/2XQxXcg

For more information, get in touch with us @ 8127905132 / 6386355895

 

WHAT IS THE FUTURE OF DIGITAL MARKETING AND IMPACT OF COVID-19?

WHAT IS THE FUTURE OF DIGITAL MARKETING AND IMPACT OF COVID-19?

The economy in the global front today is witnessing major turn arounds altogether. From Social Distancing to Lockdown, we have seen some major changes in the socio-cultural environment. The outbreak of Covid19 has not only brought inevitable rescission but also has transformed the entire outlook of Marketing which in particular, is bringing Digital Marketing to become as important as never before. A crisis encountered globally could affect the business world in two ways. It could either completely distort the marketing of a firm or could be proven as an opportunity for a firm to redefine its marketing strategies and goals to counter the situation. There is a popular saying ‘Survival of the fittest’. This Pandemic would also wipe out the firms which would not adapt to the new trends of the market and the firms with more flexible approaches would survive.

At this time, when ‘Work from Home’ has become a new normal the time spent on the Internet by the people has increased globally. People are connecting digitally than in person. Starting from shopping online we have covered almost all the major aspects of life online i.e. learning, official meeting, concerts, conferences, etc. We can see that our lives have been digitalized like never before.

It is already known that the efficiency in Digital Marketing has become the prime concern of the majority in the business world. The steps taken today by the firms would determine their success in the future. Let us now understand how did this global crisis impact the Digital Market?

Ø  ✅Increase in Organic Traffic: As people are spending more time online, the reach of these online platforms has automatically increased. The number of web searches is more than ever before and the clicks in the ads and the links have increased significantly. The firms could leverage this opportunity and work to increase their popularity among their viewers.

 

Ø  ✅Increase in Social Media Engagement: Several studies showed that the Social Media engagement of people has increased visibly which was not the case before. With this, the promotion of the products or services of the firms done through these platforms would be beneficial for the firms.

 

Ø  ✅Opportunities to the Bloggers, Content Writers: Increase in online marketing is a great opportunity for the bloggers and content writers. Many firms are actively looking for fresh talents with good writing skills to create content and market them via different platforms.

 

Ø  ✅Affiliate Marketing and Freelancing: As the buying pattern of the customers is changing, promoting the products online actively is a must. Hence, the need and scope of affiliate marketing are increasing it is becoming a good source of income. The demand for freelancers is also increasing in these times which could be a good self-employment opportunity.

 

Ø  ✅The boom in E-Commerce: This segment is in a win-win situation even after going through a worldwide recession. The increase in the sale of the essential products, medicals, and groceries has been in all-time higher. Now, the people who didn’t prefer online shopping are turning to online shopping for not for all kinds of requirements. Therefore, to succeed, firms need to launch their products and services online.  

 

Ø  ✅Online Competitiveness, an important parameter of success: The online presence and popularity of a firm have also become a key factor to measure the success of a firm. The digital competitiveness in various platforms and their visibility has become crucial for firms.

 

Ø  ✅Brick to Click Model: The traditional business ventures are now marking their online presence keeping in mind the current scenario where digital marketing is inevitable. The option of online buying would be highly manifested by businesses by keeping their sales unaffected.

 

Ø   ✅Generating Job Opportunities in Digital Front: The demand for GraphicDesigners, Website Developers, Content Marketers, SEO Experts, Analysts, etc. are increasing quickly as many firms are getting digitalized and they want to hire experts to manage the Online Marketing.

 

In these times, the customers have become the king in the market. The ultimate aim of a firm should not only be selling the products or services but also to reduce the post-purchase dissonance of the customers and increase the satisfaction of the customers. The reviews, testimonials, and recommendations of the customers are very vital for a firm’s good name.

 

To increase the visibility and trust of the customers towards a brand the following are the key points:

 

Ø  ✅Customer Engagement: The awareness and the visibility of the customers towards a brand in today’s world could not be increased only by live events but the virtual methods such as conducting webinars, live contests, podcasts, etc. are very important. This would help the firm maintain its identity in the market and the popularity among the customers would eventually increase.

 

Ø  ✅Consumer Personalization: Everybody likes to be addressed individually. To get the attention of the customers, it is highly recommended to create personalized content so that the attention and the interest of the customers are not lost and the customer base is not hampered. The efforts should be always made to increase the customer base.

 

Ø  ✅Video Marketing: Not only writing and creative posts, to get an edge in the market it is important to engage the audience through audio-visual effects. The attention span of people is very less today. So, to engage a customer, it is important to create some visual content to keep the audience captured.

The marketing world has already witnessed massive changes within a very short span of time. The old concepts are getting wiped out by the new ones. With Digitalization on the trend, the present and future of Marketing indeed lies in Digital Marketing.

 

‘BY:  Sushmita Bishwas’

✍🏽 Note :- Please don’t hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients’ digital presence throughout the coming months.

FB:- www.facebook.com/mmbconsultants
Insta:- https://www.instagram.com/makemybusiness/
Linkedin :- http://bit.ly/2XQxXcg

For more information, get in touch with us @ 8127905132 / 6386355895