BEST DIGITAL MARKETING STRATEGIES DURING COVID-19 | MMB Consultants

The outbreak of COVID-19 has not only impacted our lives it has also impacted the different of businesses as well. Due to the current situation, people are generally investing their time on internet, traditional marketing is listed out in this current scenario. It has been reported that online sale of goods has been increased by 30% and it is clear indication that people are moving towards digitalization. Now traditional marketing being out of the picture and in order to stabilize the business it is important to use online business tactics and create new measures to connect with the audience and reform the business ideas. Digital marketing is one of the most sustainable and secure  medium to connect with the audience.

                                      

                                     

 BUILDING SOCIAL MEDIA CAMPAIGNS:

It is essential to stay connected with our audience and with the current situation prevailing we can build our brand through various social media camapigns and can conduct various customer engagement activities. In order to stay connected with the people, it is important to reach the people where they are found the most i.e. on social media platforms. This is one of the most practical communication method that can be adopted. It has been reported by marketers that social media campaigns plays a major role in increasing the brand awareness. Creating accurate social media campaigns and activities in accordance with the current situation.

                                          

VIDEO MARKETING:

It is also a medium which will help to increase the customer engagement, medium through which one can make the content reachable to large number of audience. There are major number people who like watching videos rather than reading the blogs or mails , they find it more entertaining  and engaging.

INCREASE VISIBILITY:

Use of internet has spiked during this crisis, there are more number of people online now than anywhere else and in order to reach our potential customers it is vital to make the brand visible online. Perfect use of SEO strategies will enhance the online visibility of the brand by appearing at the top of search engine. One should surely appoint an expert to look after SEO for the company so that it has strong online presence.

BLOGGING:

It is crucial to make the content impactful so that it gets more number of views. People are constantly looking for news, updates somewhere they need assurance, so it is important to focus on making content with respect to the current situation. Blogging is one of the most creative marketing strategy that can be adopted to market the firm. Posting short and crisp content on website or on any social media platform will surely attract the readers and will increase the customer base. Getting feedbacks from the readers on the same will help the firm to get more connected.

                                             

CONNECTING WITH STRONG AFFILIATES:

Affiliate marketing is one of the major source of income for bloggers, you tubers, social media influencers, major number of affiliates look for the brand that have best offers for their blogs. Doing a partnership with the affiliates will increase the brand visibility and will help to build strong networks. Bloggers or influencers will help the company to reach more numbers of customers by sharing the company’s content on their post or blogs. It is one of best investment that a company can make.

                                         

It is important to accept the challenges and adapt the changes caused due to the outbreak of covid-19 and at the same time it is crucial to adopt the business strategies that supports the norms of the government and that are meant for long run.

‘BY:  Shubhangi Singh’

✍🏽 Note :- Please don’t hesitate to get in touch with our team if you would like any advice on how to market your company effectively: you can reach us by at 💪🏽promotion.mmb@gmail.com.Our team is currently operating from home, but we are all working hard to ensure we maintain our clients’ digital presence throughout the coming months.

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