The economy in the global front today is witnessing major turn arounds altogether. From Social Distancing to Lockdown, we have seen some major changes in the socio-cultural environment. The outbreak of Covid19 has not only brought inevitable rescission but also has transformed the entire outlook of Marketing which in particular, is bringing Digital Marketing to become as important as never before. A crisis encountered globally could affect the business world in two ways. It could either completely distort the marketing of a firm or could be proven as an opportunity for a firm to redefine its marketing strategies and goals to counter the situation. There is a popular saying ‘Survival of the fittest’. This Pandemic would also wipe out the firms which would not adapt to the new trends of the market and the firms with more flexible approaches would survive.
At this time, when ‘Work from Home’ has become a new normal the time spent on the Internet by the people has increased globally. People are connecting digitally than in person. Starting from shopping online we have covered almost all the major aspects of life online i.e. learning, official meeting, concerts, conferences, etc. We can see that our lives have been digitalized like never before.
It is already known that the efficiency in Digital Marketing has become the prime concern of the majority in the business world. The steps taken today by the firms would determine their success in the future. Let us now understand how did this global crisis impact the Digital Market?
Ø ✅Increase in Organic Traffic: As people are spending more time online, the reach of these online platforms has automatically increased. The number of web searches is more than ever before and the clicks in the ads and the links have increased significantly. The firms could leverage this opportunity and work to increase their popularity among their viewers.
Ø ✅Increase in Social Media Engagement: Several studies showed that the Social Media engagement of people has increased visibly which was not the case before. With this, the promotion of the products or services of the firms done through these platforms would be beneficial for the firms.
Ø ✅Opportunities to the Bloggers, Content Writers: Increase in online marketing is a great opportunity for the bloggers and content writers. Many firms are actively looking for fresh talents with good writing skills to create content and market them via different platforms.
Ø ✅Affiliate Marketing and Freelancing: As the buying pattern of the customers is changing, promoting the products online actively is a must. Hence, the need and scope of affiliate marketing are increasing it is becoming a good source of income. The demand for freelancers is also increasing in these times which could be a good self-employment opportunity.
Ø ✅The boom in E-Commerce: This segment is in a win-win situation even after going through a worldwide recession. The increase in the sale of the essential products, medicals, and groceries has been in all-time higher. Now, the people who didn’t prefer online shopping are turning to online shopping for not for all kinds of requirements. Therefore, to succeed, firms need to launch their products and services online.
Ø ✅Online Competitiveness, an important parameter of success: The online presence and popularity of a firm have also become a key factor to measure the success of a firm. The digital competitiveness in various platforms and their visibility has become crucial for firms.
Ø ✅Brick to Click Model: The traditional business ventures are now marking their online presence keeping in mind the current scenario where digital marketing is inevitable. The option of online buying would be highly manifested by businesses by keeping their sales unaffected.
Ø ✅Generating Job Opportunities in Digital Front: The demand for GraphicDesigners, Website Developers, Content Marketers, SEO Experts, Analysts, etc. are increasing quickly as many firms are getting digitalized and they want to hire experts to manage the Online Marketing.
In these times, the customers have become the king in the market. The ultimate aim of a firm should not only be selling the products or services but also to reduce the post-purchase dissonance of the customers and increase the satisfaction of the customers. The reviews, testimonials, and recommendations of the customers are very vital for a firm’s good name.
To increase the visibility and trust of the customers towards a brand the following are the key points:
Ø ✅Customer Engagement: The awareness and the visibility of the customers towards a brand in today’s world could not be increased only by live events but the virtual methods such as conducting webinars, live contests, podcasts, etc. are very important. This would help the firm maintain its identity in the market and the popularity among the customers would eventually increase.
Ø ✅Consumer Personalization: Everybody likes to be addressed individually. To get the attention of the customers, it is highly recommended to create personalized content so that the attention and the interest of the customers are not lost and the customer base is not hampered. The efforts should be always made to increase the customer base.
Ø ✅Video Marketing: Not only writing and creative posts, to get an edge in the market it is important to engage the audience through audio-visual effects. The attention span of people is very less today. So, to engage a customer, it is important to create some visual content to keep the audience captured.
The marketing world has already witnessed massive changes within a very short span of time. The old concepts are getting wiped out by the new ones. With Digitalization on the trend, the present and future of Marketing indeed lies in Digital Marketing.
‘BY: Sushmita Bishwas’
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Very well written... good going Sushmita..!
ReplyDeleteThank you so much for your valuable feedback. If you have any queries related to Digital Marketing you can write us at promotion.mmb@gmail.com
DeleteExcellent and knowledgable! Liked the fact about the increase in newer job roles and the possibility of delivering them from home in these social distancing times! Hyperpersonalization is going to be the key!
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